UBN Personal Authority Page
Personal Authority Pages
for Business Owners, Sales Professionals, and Entrepreneurs
People buy you. But first, they Google you, or ask ChatGPT, Claude, or Perplexity about you. And what comes back? Maybe nothing. Maybe your company’s page, with every other rep listed right beside you.
A branded personal page under your name for business owners, sales professionals, and entrepreneurs, from real estate and insurance agents to loan officers and financial advisors, in Greenville, Spartanburg, Greer, Simpsonville, across Upstate South Carolina and Western North Carolina, and nationwide. Built to be found in Google search and in AI search.
$1,497, then $297 a year starting one year after purchase.
Someone heard from you, or heard your name at a closing, a chamber lunch, or the ball field. A friend said, “You need to call this person.” The first thing they did was look you up.
That referral was yours. It walked up to the door, found nobody home, and went looking for someone it could find. What comes back when someone looks you up decides whether they ever call.
I’m Bart Ratliff, founder of Upstate Business Network and a BNI member for 20 years. The Personal Authority Page is the piece I kept seeing missing for the people who need it most.
WHY PROFESSIONALS NEED
A PERSONAL WEBSITE
Your company has a website. You don’t.
If you’re a real estate agent, an insurance agent, a loan officer, or a sales rep for a larger company, your company spends real money being found. You, the person people actually call, are a name on its roster.
Here’s why that matters more every month. When people ask Google, or ask an AI tool like ChatGPT, Claude, or Perplexity, who to call, those tools look for one clear answer: a specific person, with specific facts, said the same way everywhere they appear. A company bio page rarely gives them that. A page about you, under your name, with your specialties, your proof, and the questions your customers ask, answered in your own words, does.
Your reputation is already doing the work. The page gives it somewhere to land.
WHAT’S ON A PERSONAL
AUTHORITY PAGE
Everything that makes you the obvious call.
Who You Are
Your name, title, company, and headshot, with a plain statement of what you do and where you do it.
Your Specialties
Written the way your customers actually search for them, so the right people find the right page.
A Good Referral
Who you serve best and the exact moment someone needs you, so everyone who knows you knows when to send someone.
Your Proof
Licenses, certifications, awards, associations, and community involvement, each with the year.
Questions, Answered
The three questions your customers always ask, answered directly, the format search engines and AI tools read best.
Every Way to Reach You
Phone, text, email, booking link, and your profiles, all on one page and all linked correctly.
Behind it, structured data tells search engines and AI tools exactly who you are. Your page is also linked from your listing in the Upstate Business Network Business Directory. See a live example: Bart Ratliff’s Personal Authority Page.
HOW YOUR AUTHORITY PAGE
GETS BUILT
Your answers. Your page.
Check Out
Purchase your page. Your welcome email follows with everything you need to start.
Answer the Questions
The welcome email includes an AI prompt that works in ChatGPT, Claude, Gemini, or Copilot. It walks you through every question, one at a time, in about 20 minutes. Then submit your answers and your headshot.
Approve and Go Live
Your answers become your page. Nothing goes live until you have seen it and approved it.
BUILT FOR COMPANIES WITH
STRICT COMPLIANCE
Your compliance team has the final say.
You Name the Approver
Your answers tell us whether your company has to approve anything published about you, and who approves it.
Your Brand, Your Call
Tell us whether your company name and logo may appear. If they can’t, your page is built around you alone.
Approved Before It’s Live
Your finished page can go to your compliance team before anyone else sees it. Nothing goes live until it’s approved.
AUTHORITY PAGE
PRICING
One page, built around you.
Your Personal Authority Page
Then $297 a year to keep it live and maintained, starting one year after purchase.
- A branded personal page under your name on the Upstate Business Network website
- Written from your answers, with the AI prompt to help you draft them
- Structured data built for Google search and AI search
- Linked from your Business Directory listing
- Your approval before anything goes live
YOUR OWN WEBSITE,
WITH AN AI ASSISTANT
For when one page is not enough.
A Personal Authority Page is one page under your name on the Upstate Business Network website. If you want a complete website on your own website address, with an AI assistant that answers questions about you and books meetings on your calendar, there is the Personal Authority AI Smart Site.
Your Own Address
A complete website under your own name and your own website address, with Home, About, Services, FAQ, and Contact pages.
An AI Assistant
An assistant on every page that answers questions about you and books meetings on your calendar, plus an AI phone agent with your own local number if you want one.
Kept Current
$2,997, then $297 a month starting 30 days after purchase, with quarterly updates to your site and your assistant.
PERSONAL AUTHORITY PAGE
QUESTIONS
What is a Personal Authority Page?
A branded personal page under your name on the Upstate Business Network website. It tells people and AI search tools who you are, what you do, who you serve, and how to reach you, written from your own answers and linked from your listing in the Upstate Business Network Business Directory.
Who is a Personal Authority Page for?
Business owners, sales professionals, and entrepreneurs whose name should be bringing them business, including real estate agents, insurance agents, loan officers, financial advisors, and sales representatives for larger companies. It fits anyone whose company has a website but who has no page of their own, in Greenville, Spartanburg, Greer, Simpsonville, Anderson, across Upstate South Carolina and Western North Carolina, and nationwide.
I already have a bio on my company's website. Why do I need this?
Your company page is about your company. Your bio there sits beside every other agent, rep, or officer, and it usually stops at a name, a photo, and a phone number. A Personal Authority Page is about you alone: your specialties, your proof, the questions your customers ask, and every way to reach you.
What is the Upstate Business Network Business Directory?
The Upstate Business Network Business Directory is where business owners, sales professionals, and entrepreneurs find who does what across Upstate South Carolina and Western North Carolina, from local businesses to those that serve customers nationwide. Each business submits its own listing, every listing is reviewed before it goes live, and every listing has its own page.
What are SEO, AEO, GEO, and LLMO?
They are the four layers of AI search visibility. SEO, search engine optimization, is being found in Google results. AEO, answer engine optimization, is being the direct answer when someone asks a question. GEO, generative engine optimization, is being understood and cited by AI tools like ChatGPT, Claude, Gemini, and Perplexity. LLMO, large language model optimization, is being known to those AI models as one clear, trusted person.
How does my page help with SEO, AEO, GEO, and LLMO?
For SEO, your name, specialties, and the towns you serve are written the way people actually search. For AEO, the questions your customers ask are answered directly, in the format answer engines read best. For GEO, structured data and specific facts tell AI tools exactly who you are and what you do. LLMO is built mostly off the page, by your information reading the same way everywhere it appears online, so your page gives AI models one accurate source about you and links to your other profiles so they can confirm it is the same person.
Will this get ChatGPT or Google to recommend me?
No one can guarantee that, and anyone who promises it is guessing. What the page does is raise the probability, by giving search engines and AI tools one clear, consistent set of specific facts about you that they can find, understand, and cite.
What does the $297 a year cover?
It keeps your page live and maintained under the Upstate Business Network name. The first $297 is charged one year after you purchase, then once a year after that.
My company has strict compliance rules. Can I still have a page?
Yes. Your answers tell us whether your company has to approve anything published about you, who approves it, and whether your company name and logo may appear. That is common for insurance, financial, mortgage, and banking professionals. Your finished page can go to your compliance team first, and nothing goes live until it is approved.
Can I upgrade to my own website later?
Yes. The Personal Authority AI Smart Site is a complete website on your own website address, with an AI assistant that answers questions about you and books meetings on your calendar. It costs $2,997, then $297 a month starting 30 days after purchase, with quarterly updates included.
Do I need to belong to a BNI chapter?
No. Personal Authority Pages are open to business owners, sales professionals, and entrepreneurs, wherever they work. You can also join the Upstate Business Network community on Facebook.
GET FOUND WHEN
SOMEONE LOOKS YOU UP
The next person who looks you up should find you.
Every referral you earn has to survive one search before it becomes a call. Right now, that search sends them to your company or to someone else. Give them a page that sends them to you.
Questions? Call or text 864-385-2437, or see what’s coming up on the events calendar.